WhatsApp Business is a separate app developed by WhatsApp specifically designed for small and medium-sized businesses. This free-to-download app allows businesses to interact with their customers easily by using tools to automate, sort, and quickly respond to messages. It also provides the capability to showcase products and services. Here's what you need to know about WhatsApp Business and how to use it:
- Download and Install WhatsApp Business. WhatsApp Business can be downloaded for free from Google Play Store for Android devices or the Apple App Store for iOS devices. Search for 'WhatsApp Business' and download the app.
- Set Up Your Business Profile. After installation, open the app and verify your phone number. This should ideally be a phone number not already used for a personal WhatsApp account. Once your number is verified, you can set up your business profile. Include as much information as possible such as your business name, location, industry, description, operating hours, email, and website.
- Use Business Messaging Tools. WhatsApp Business has several features to facilitate communication with customers:
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- Away Messages: Set automatic messages when you're unable to reply.
- Greeting Messages: Send a greeting message to new customers or after 14 days of no activity.
- Quick Replies: These are frequently sent messages to answer common questions.
- Use Labels and Broadcast. Lists You can organize your chats and contacts with labels to easily identify and find them in the future. With broadcast lists, you can send the same message to several contacts at once, which is especially useful for sharing updates or announcements.
- Showcase Your Products or Services. WhatsApp Business allows you to create a catalog to display your products and services. This way, customers can browse through your offerings directly from your WhatsApp profile.
- Use WhatsApp Web. Just like the standard WhatsApp version, WhatsApp Business also supports the use of WhatsApp Web, where you can use the app on a computer.
